In February 2018, Givenchy launched Live Irrésistible Blossom Crush, a new edition of Live Irrésistible from 2015. The new fragrance is a sparkling and irresistibly charming fragrance that “advocates spontaneity as an asset and freedom as power.”
Live Irrésistible Blossom Crush is described as the scent of contrast between fresh floral and bitter-sweet aromas. The composition consists of petals of rose and peony mixed with a twist of cocoa beans and musk. The fragrance is created by Dominique Ropion.
The new face of the line is French actress Lou de Laâge. The fragrance is available in a lilac bottle with a lacquered glass as a 75 ml